Privacy Policy
Last Updated: 2026
Welcome to amethystmbs.co.uk ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services (collectively, the "Website").
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, postal address, phone number, and date of birth (when voluntarily provided)
- Technical Data: IP address, browser type, device type, operating system, and internet service provider
- Cookies: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, clicks, referral sources, and user behaviour patterns
- Affiliate Data: Tracking information related to affiliate commissions and conversions
How We Use Information
We use the information we collect for various purposes, including:
- Analytics and performance monitoring to understand user behaviour and Website usage patterns
- Affiliate tracking to measure conversions, clicks, and commissions accurately
- Site improvement and optimization to enhance user experience and functionality
- Marketing communications and promotional emails (with your consent)
- Legal compliance and fraud prevention
- Personalizing content and recommendations
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for basic website functionality
- Performance Cookies: Collect information about how you use our Website to measure and improve performance
- Affiliate Tracking Cookies: Used to track referrals and affiliate conversions
- Marketing Cookies: Track your activity to deliver targeted advertisements
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Website functionality. For more information about cookies, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including online casinos and affiliated partners. Please note that we are not responsible for the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions. Your use of third-party websites is governed by their own terms and privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you
- Right to Rectification: You may request correction of inaccurate data
- Right to Erasure: You may request deletion of your data under certain circumstances
- Right to Restrict Processing: You may limit how we use your data
- Right to Data Portability: You may request your data in a portable format
- Right to Object: You may object to certain processing activities
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us at the address provided below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Generally:
- Personal data provided for affiliate tracking purposes is retained for the duration required by affiliate agreement terms (typically 24 months)
- Analytics data is retained for up to 26 months
- Cookie data is retained according to each cookie's expiration period
- Data retained for legal compliance purposes is kept as required by applicable law
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: amethystmbs.co.uk
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).